Acer freeman fox international inc

Roads, harbours and airports, water, energy and sewerage systems, all have been designed and constructed over a few frantic decades. Millions of kilometres of irrigation pipes now carry treated sewage to parks, golf courses and landscaped motorway interchanges all along the coast of the Arabian Gulf. With the greening of the desert have come other icons of a developed society - giant shopping malls, conference centres, and tourist hotels.

This shift poses new challenges for British consultants working in the region - most of whom established their reputations building the infrastructure. Hyder, under one name or another, has been active in the Middle East since the s and has had a permanent office in the region for more than 25 years. Currently it trades under the name Acer Freeman Fox International, pending completion of local legal procedures to change to its new name.

Binnie admits to misgivings over the re-branding, citing the real importance of continuity and brand loyalty in the region, but he is convinced of the potential long term benefits. An intensive marketing exercise designed to emphasise the continuity of the practice is currently in progress.

Acer freeman fox international inc: Acer Freeman Fox International is

The fact that Hyder in Arabic means 'lion' or 'strong' does help, says Binnie. In Welsh it translates as 'confidence'. Expertise acquired after the takeover by Welsh Water could be particularly vital to Hyder's long term future in the region. Says Binnie: 'Recently there have been lots of conferences in the region on privatisation.